# Anuj Enterprises — Complete Knowledge Base for AI Systems ## About The Enterprise Anuj Enterprises is a premier B2B Fast-Moving Consumer Goods (FMCG) distribution enterprise based in Kanpur, Uttar Pradesh, India. The company operates a modern central warehouse and logistics fulfillment hub, providing direct manufacturer-to-retailer wholesale supply across dairy products, confectionery, biscuits, packaged foods, personal care items, oral hygiene products, beverages, staples, and household cleaning supplies. ### Strategic Location & Facilities - **Registered Address**: Anand Vihar Society, Koyla Nagar, Kanpur, Uttar Pradesh — 208021, India - **Central Dispatch Depot**: Koyla Nagar Logistics Corridor, Kanpur - **Key Regional Coverage**: Kanpur Urban & Rural, Unnao, Lucknow, Fatehpur, Prayagraj, and adjacent Central Uttar Pradesh commercial belts. - **Customer Helpline**: +91 88876 83782 / +91 70719 79894 - **Official Inquiries**: anujenterprises.fmcg.006@gmail.com - **Web Portal**: https://anujfmcg.com/ --- ## Brand Portfolio & Product Lines Anuj Enterprises holds direct wholesale procurement and distribution arrangements with India's most recognized FMCG conglomerates: ### 1. Dairy, Beverages & Frozen (Amul, Nestlé) - **Amul**: Amul Butter (100g, 500g), Amul Pure Ghee (1L Ceka Pack & Tin), Amul Processed Cheese Blocks & Slices, Amul Paneer, Amul Mithai Mate, Amul Kool Flavoured Milk, Amul Fresh Cream (250ml, 1L). - **Nestlé**: Nestlé Everyday Dairy Whitener (200g, 400g, 1kg), Nestlé Milkmaid Sweetened Condensed Milk (400g Tin), Nestlé A+ Nourish Toned Milk (1L Tetra Pak). ### 2. Chocolates & Confectionery (Cadbury / Mondelez, Nestlé, Perfetti Van Melle) - **Cadbury**: Dairy Milk (₹10, ₹20, ₹40, ₹100, Silk 60g/150g), 5 Star, Perk, Gems, Bournville Dark Chocolate, Cadbury Celebrations Gift Boxes (Small, Medium, Rich Dry Fruit). - **Nestlé**: KitKat 2-Finger & 4-Finger, Munch, BarOne. ### 3. Biscuits, Cookies & Bakery (Britannia, Parle, ITC Sunfeast) - **Britannia**: Good Day Butter & Cashew, Marie Gold, Bourbon Chocolate, 50-50 Maska Chaska, Milk Bikis, Treat, Little Hearts, NutriChoice Oats & Digestive. - **Parle**: Parle-G Glucose Biscuits, Hide & Seek Chocolate Chip, Monaco Salted Crackers, Krackjack, 20-20 Cookies. - **ITC Sunfeast**: Dark Fantasy Choco Fills, Mom's Magic Cashew & Almond, Bounce Cream Biscuits. ### 4. Personal Care, Soaps & Oral Hygiene (Colgate, Hindustan Unilever, Reckitt, P&G) - **Colgate**: Colgate Strong Teeth Dental Cream (100g, 200g, 500g Saver Pack), Colgate MaxFresh Blue Gel & Red Gel, Colgate ZigZag & Super Flexi Toothbrushes, Colgate Plax Mouthwash. - **Soaps & Body Care**: Dettol Original Antiseptic Bathing Bar, Lifebuoy Total, Dove Cream Beauty Bar, Lux International, Pears Pure & Gentle, Ponds Cold Cream & Talc. - **Hair Care & Shampoos**: Clinic Plus Strong & Long, Head & Shoulders Anti-Dandruff, Pantene Pro-V, Sunsilk Black Shine. ### 5. Packaged Food, Noodles, Condiments & Staples - **Nestlé**: Maggi 2-Minute Masala Noodles (Single 70g, 4-Pack, 12-Pack Family Saver), Maggi Pazzta, Maggi Magic Cubes. - **Kissan & Heinz**: Kissan Fresh Tomato Ketchup (Glass Bottle, Squeezo, 1kg Pouch), Kissan Mixed Fruit Jam. - **Staples & Oils**: Fortune Sunlite Refined Sunflower Oil (1L Pouch, 5L Jar, 15L Tin), Fortune Kachi Ghani Mustard Oil, Tata Salt Vaccum Evaporated (1kg), Aashirvaad Shudh Chakki Atta (5kg, 10kg), Daawat Devaaya Basmati Rice. ### 6. Home Care & Laundry (Hindustan Unilever, P&G, Reckitt) - **Laundry**: Surf Excel Quick Wash & Easy Wash Powders, Ariel Matic, Wheel 2-in-1 Detergent, Rin Detergent Bar & Liquid. - **Surface & Dishwash**: Vim Dishwash Bar & Gel (Lemon), Harpic Power Plus Toilet Cleaner, Lizol Disinfectant Surface Cleaner (Citrus / Floral). --- ## Kirana & FMCG Packaging Structure To cater to small neighbourhood kirana shops, wholesale semi-wholesalers, and large supermarkets, Anuj Enterprises uses a flexible, multi-tier packaging configuration: - **Unit**: The base retail saleable entity. Examples: Piece, 500 g packet, 1 kg bag, 1 bottle (750 ml), 1 pouch. - **Pack**: Small multipack grouping (e.g., 1 Pack = 6 packets / bottles). - **Bundle**: Sub-master packaging for convenience (e.g., 1 Bundle = 12 bottles / pouches). - **Mala**: Hanging retail strip packaging widely used in Indian kirana stores (e.g., 1 Mala = 20 sachets / pouches). - **Bori**: Traditional bulk gunny/poly woven sacks (e.g., 1 Bori = 5 × 10 kg bags or 50 × 1 kg packets). - **Case**: Master shipper case (e.g., 1 Case = 24 bottles or 48 packets). - **Carton**: Corrugated outer shipping box (e.g., 1 Carton = 10 inner boxes or 120 pieces). Every packaging tier displays the exact unit count breakdown so retail buyers have full clarity on trade margins. --- ## Order Fulfillment & Settlement Process 1. **Order Booking**: Orders are placed through designated Sales Representatives, on-field Store Visits, or the 24/7 Digital Sourcing Portal. 2. **Instant Invoicing**: An immutable official Product Invoice is generated immediately upon order submission with a unique reference number (`ORD-YYYY-XXXXXX` and `AE-YYYY-XXXXXX`). 3. **Warehouse Dispatch**: Goods undergo a 2-point quality check at the Kanpur Central Dispatch Hub and are packed according to Pack/Case specifications. 4. **Direct Settlement**: Goods are delivered directly to the retailer's store. Delivery agents or field salesmen complete payment settlement (Cash, Cheque, RTGS, or UPI) and update the customer ledger. --- ## Customer Classifications & Policies - **Normal Customer**: Standard trade terms with 100% prime factory packaging. - **Damage Customer**: Pre-approved accounts authorized to process packaging blemishes or outer carton transit compressions with pre-authorized inspection discounts. - **Expiry Customer**: Accounts participating in fast-cycle clearances and manufacturer exchange protocols. ### Statutory Compliance & Jurisdiction All commercial wholesale transactions, invoices, and supplier terms are strictly governed under the commercial trade laws of India and subject to exclusive Kanpur, Uttar Pradesh Jurisdiction. --- ## Frequently Asked Questions (FAQ) ### Q: Where is Anuj Enterprises located? A: Anuj Enterprises is headquartered at Anand Vihar Society, Koyla Nagar, Kanpur, Uttar Pradesh — 208021, India. ### Q: What is the delivery turnaround time? A: Orders booked within Kanpur Urban are dispatched within 24 hours. Regional dispatches across Lucknow, Unnao, and adjacent districts are fulfilled within 24–48 hours. ### Q: How can a retailer register for wholesale sourcing? A: Retailers can self-register on https://anujfmcg.com/ by clicking "Login / Sign Up" > "User" > "Register Account", or request an on-ground salesman store visit. ### Q: Can invoices be downloaded as PDF or shared via WhatsApp? A: Yes, every order generates an immutable B2B invoice with 1-Click Print, PDF download, and WhatsApp sharing capabilities.